Founder and Chairman of Lindstrom Company Inc.
Martin Lindstrom is the founder and chairman of Lindstrom Company Inc. – the world’s leading branding, business & culture transformation group. Lindstrom is one of the foremost business minds of our day. TIME magazine named him one of the world’s 100 most influential people, and for the last six years, Thinkers50 has listed him among the world’s top business thinkers, Global Guru’s ranks Lindstrom as one of the world’s top 5 branding gurus, and LinkedIn among the world’s top 5 voices on marketing. He is a New York Times and Wall Street Journal best-selling author of seven books translated into more than 60 languages and published in more than 70 countries worldwide.
How to build a meaningful brand
In this thought-provoking fireside chat, Martin Lindstrom shares his unique perspectives on how businesses need to change their mindsets in order to become brands that matter, and make deeper connections with customers.
Here's just a glimpse of what he covers:
- The importance of getting close to customers—even living and sleeping with them—to understand their psychology
- How to find the disconnect between you, your product or services, and the consumer
- The principles of chicken cage syndrome and how celebration is key to transforming organizations
- Why he doesn't carry a cellphone and how boredom is the foundation of creativity
"You can learn through big data or what I call 'small data', seemingly insignificant observations in people’s lives. The difference is really profound."
"One of the biggest problems is that companies think they can read consumers through a report, and you can't. There's a lack of empathy."